But Enough About Me, Let's Discuss My Work

He sounds a little too confident for comfort, no? If we didn't know that this was Leonardo da Vinci, we might conclude that the above was just the ranting of an egomaniac.

Or would we?

Let's be honest -- most IP marketing materials do a certain amount of bragging. Even yours. (How else are you going to convince clients that you're good?) While you probably rely on your Web site and/or press kit to sell yourself to clients, chances are, most of your stuff is written in a similarly self-confident vein.